Home Staging Definition

home staging (hom' sta-jing) - the act of preparing a house, a condominium, or any private residence prior to going up for sale in the real estate market place. The goal of staging is to sell a home quickly, and for the most money possible. Staging focuses on improving a property to make it welcoming, appealing, and attractive to the largest generic audience of potential home buyers.

Home Staging Statistics

Staged homes sell 49% faster than non-staged homes (national association of realtors)
Staged homes also sell for 7%-10% over the average list price (national association of realtors)
Buyers make a decision on a property within 90 seconds of entering a house.
Realtors are more inclined to show a staged home over one that is not staged.
Appraisers are more likely to appraise staged homes at full price.

Why Home Staging?

Within such a saturated market, we have so many sellers asking themselves and their agents, “What can I do to sell this house faster”…The answer is home staging.

Home owners usually live in their homes for a number of years and have decorated with their taste in mind, as it should be. This suits them well and incorporates their personality into the home. However, home staging is based on a key principle that home design for living and designing homes for the market are two completely different approaches. We offer that fresh professional eye to the sellers to let them know how to make their home appeal to as many potential buyers as possible. The investment in home staging now is less than a potential price reduction later.